The "SB" of SB Mowing are the initials of a lawncare guy. As I understand it, he did something nice for someone years ago, videotaped the before and after, then posted it online. He did it again. And again. Next thing you know his views on his YouTube channel grew so large he turned the kindnesses into his business.
He helps, at no charge, and the views garner him income ... lots of income.
I love this kind of start-up and here is his latest project.