Preston Scott

Preston Scott

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Remember When Bud Light Did Clever Ads?

I love my audience. Seriously, love you all (even those of you who don't like me, you still listen and I love you for it). This reminder came from a listener. It's the old radio campaign for Bud Light. Before the popular brand went full woke, using a man pretending to be a woman in its marketing, Bud Light climbed to hilarious heights with "Real Men of Genius," a radio campaign which aged very, very well.

Quick warning ... some of the content is a little "edgy." That's my way of saying listen before sharing with others. I laughed to tears with some of these and, yes, there are another five or six of these available online.

Enjoy a time when smart branding took place and what it sounded like. Remember, the audience was men.

Real, biological men.


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