Jonathan Isaac played one year in Florida State's basketball program. He was what they call a "one and done." His skills set was such the NBA called and he answered after his freshman year. Though injuries have been a challenge at times, Isaac is still just 25 years old and has a lot miles left on his tires, if you catch my drift. He is a terrific player.
But a better person.
Jonathan is a Christian and it was impossible to not notice when I met him when I spoke the Seminole team the year he was there. In the pros, he has stood (literally, during the national anthem) when most of his peers knelt. Still he is greatly respected by his colleagues because he is the real deal and real deals are admired, even if quietly..
So, it comes as no surprise Isaac is not just pushing back against the woke culture with an unWoke initiative, he is putting his money behind it with others. UNITUS is going head-to-head against the Nikes and Adiddas of this world with shoes and gear that celebrates people of faith.
The linked article has a Twitter clip about the brand, below is a teaser about Unwoke, Inc..