I stumbled upon Rick Shiels and my guess is the same is true for many of the 2.44 million subscribers to his YouTube Channel, Rick Shiels Golf. It has led to an amazing online career and even a spin-off channel which features The Rick Shiels Golf Show Podcast.
Rick's popularity might be found in his humility and humor. He is a PGA professional, but not a touring pro and, while he might offer lessons to golfers in the U.K., his channel is not filled with tips and tricks to help your game. He simply records his exploits.
And people, not all golfers, love it.
Sometimes it's testing a set of starter clubs from Costco. Sometimes he cuts open a brand new golf ball, explains what's inside, then hits a few to give his opinion. On occasion he and some mates head to the course and they play and other times he is simply recording each and every shot (good and bad) trying to break 75.
He's very, very likeable and that is his secret sauce.
I am not alone. Not just 2.44 million others like the guy, but pros on both sides of the pond like Rick as well. Evidenced by his trip to the States where he just teed it up with Rickie Fowler.
I may try to get him on the show...who knows, but regardless enjoy and follow Rick because he makes it fun.