I have one four-year old I am buying for and am laser focused on the things I want him to have this Christmas. However, I realize many of you are really stuck. You don't watch Saturday cartoons (do they even exist?) and the toy world does not market to your sports channels or Forged-In-Fire.
Fear not...this will get you going. Some vids on the toys of 2022. Again, I'm not saying buy them. Consider these inspirational. However, some may be worth checking out.
If I were to recommend one thing for your kid (based on age), I would endorse this from Mark Rober.