Meet Victory Coffee - one reason why Starbucks is losing market share

Starbucks is not new to controversy. It is one of the companies in America which could not care less about offending anything not liberal or progressive. Today I had Justin Dannoff on the program. You can listen to the interview in the podcast of today's program. He directs the Free Enterprise Project and in his job he invests in major companies and shows up at shareholder meetings when those companies veer into the political realm at the expense of shareholders. 

Justin asks questions. Normally, the CEOs of the companies, in this case Starbucks, are dismissive, bordering on rude. You can check out Justin's latest efforts at the Starbucks annual shareholders' meeting here. 

The real point I want to make is out of every instance of a business taking its market share for granted there are opportunities for others to, in this case, fill the cup. For example, I found several new coffee companies happy to have the business of people who are offended by the stances Starbucks takes on any number of issues. 

There are local businesses which actually have service locations like Red-Eye Coffee. And there are any number of businesses which have opened which would be more than happy to fulfill your coffee cravings through the mail. I have chosen to highlight one below...Victory Coffee

Preston Scott

Preston Scott

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