There was a time when businesses would wait until the Super Bowl before letting out their ad. With the advent of social media and YouTube, those days are gone. Enter "Born the hard way" which is the latest ad by Anheuser-Busch and its subsidiary, Budweiser.
It's out and trending #1 on YouTube.
But, before you take a look a couple of thoughts and some fun facts. First, this is either the best timing in the world or the worst. The ad comes when immigration is boiling hot in the news cycle and when ill-informed people have formed irrational opinions without facts. However, please notice Adolphus Busch entered the country as a legal immigrant. Second, I want to take a moment and point out this is a wonderful commercial. Sound editing could be cleaned up a little, especially at the end, but it is still really good.
Fun facts from the Anheuser-Busch website: "Eberhard Anheuser, who left Germany in 1843, trained as a soap manufacturer, eventually going on to own the largest soap and candle company in St. Louis. Although he had no brewing experience, he became part owner of the Bavarian Brewery, which had first opened its doors in 1852. By 1860, Anheuser had bought out the other investors and the brewery’s name was changed to E. Anheuser & Co.
Adolphus Busch was born in 1839, the second youngest of 22 children. At age 18, he made his way to St. Louis via New Orleans and the Mississippi River. Adolphus began working as a clerk on the riverfront and by the time he was 21, he had a partnership in a brewing supply business.
It was through this enterprise that Adolphus Busch met Eberhard Anheuser, and soon Adolphus was introduced to Eberhard’s daughter, Lilly. In 1861, Adolphus Busch and Lilly Anheuser were married, and shortly after that, Adolphus went to work for his father-in-law. He later purchased half ownership in the brewery, becoming a partner. By the mid-1800s, there were more than 50 breweries in the St. Louis area."
Fun facts about the commercial: Eberhard Anheuser, seen and heard at the very end, is played by our own Bill Kelly. I am proud of Bill and his burgeoning acting career.