Palm Beach Saw Record Number Of Visitors in 2023 Despite Statewide Decline

Family with suitcases passing by fountain in tourist resort

Photo: Caiaimage/Paul Bradbury / iStock / Getty Images

While Florida saw a decline in tourism last year, one South Florida county is boasting a new record.

Palm Beach County's tourism marketing agency says 9.5 million visitors showed up in 2023, which was a 2.5 percent increase over the previous year.

Discover the Palm Beaches says the numbers were boosted by Canadians and people from other parts of Florida spending some time in Palm Beach County.

More tourists means more dollars for the community and officials say the total economic impact was $10.3 billion, a number that was 4 percent higher than in 2022.

The good news comes ahead of the annual PGA tournament held in Palm Beach Gardens. It's name has changed from the Honda Classic to the Cognizant Classic in the Palm Beaches, but is expected to have the same effect on tourism.

The events surrounding the tournament begin on Monday at PGA National, while the first round of action is on Thursday.

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