Maybe it's the goggles.
After spanning the chasm with a slide wire, this dog gets strapped on (and Go-Pro'd) all the way down with a wingsuited base jumper. There something really funny and cool about this short adventure.
Of course, there will be PETA psychos that will contend that there is terror that must reside in the heart of the dog. But, the truth is that no one "knows" whether the dog likes this or not. You look and decide for yourself. Regardless, I defy you to not smile once you see the pooch with the goggles in place.